The award-winning Diversity Committee of the Orange County Chapter of the Public Relations Society hosted a luncheon panel discussion Thursday on "Mommy and Daddy Bloggers" -- but just don't call them that.
They are people -- moms (and one dad) -- who happen to blog:
Kimberly Porrazzo, president and chief content officer, Churm Media Digital
Linda Landers, CEO of Girlpower Marketing
Adam Rogers, author of the "Back to Work Dad" blog on OCFamily.com
Heather Pritchard, local and national activist blogger
Theresa Walker, editor of OCMoms.com and The Mom Blog at the Orange County Register
Some interesting facts on the power of women in the blogosphere:
- Women in the U.S. control 83 cents of every household dollar
- Women are now the heaviest Web users, with 11.5 million moms actively contributing to or reading blogs
- When making purchasing decisions, today's women tend to choose online media as a resource above TV and print media
What do you think about the advice that Orange County's bloggers and PR pros shared? What are your tips on working with bloggers? I would love to hear your insights and suggestions.