Wednesday, May 5, 2010
Chapman University PR Students Help Orange County Count in U.S. Census
I was the professional adviser to the team that helped steer a PR campaign to increase participation in the Census among their peers at Chapman, Santa Ana City College students, Santa Ana residents and transit riders with a focus on the Latino community.
As we listened to both teams' presentations Tuesday night (May 4), Danielle and I were struck by how polished and professional the students were and how brilliant they were in executing a highly strategic and creative campaign.
We agreed the competition brought out the best in all of us, but more importantly, it made a difference in the students' own lives and in the lives of the people they touched.
Ted Nguyen’s team:
Danielle Alvarez’ team:
Click here for an iPhone interview with adviser Danielle Alvarez and PR student Janelle Maluenda.
Hear this iPhone Audioboo of one of the team's award-winning U.S. Census program.
Read more about the award from the Public Relations Society of America.